In the summer of 1967, in Massolivieri, children are filmed in the garden eating a snack. Standing there, they smile and interact with the camera, while the girls proudly display their doll. The snack the children enjoy is the Buondì Motta, launched in the 1950s as the first packaged snack in Italy, it revolutionised the country's food culture. A symbol of innovation and modernity, it offered a ready-made, tasty and accessible snack, transforming the daily habits of Italian families and reflecting the social changes of the post-war period.