Milan, 30 September 1934: The fifth Festa dell'Uva (Grape Festival) is held at the Giardini Pubblici, wanted by the regime to celebrate one of the symbols of Italian agricultural production. An anonymous cameraman documents the event, described the next day by the Corriere della Sera as ‘a blaze of sunshine and colour’. The park, transformed into a large vineyard, hosts jubilant crowds and children laden with juicy bunches of grapes, distributed free of charge. With over 200,000 kilograms of grapes consumed, the festival proves to be a great success.